"2004 is a crucial year for China's reform and development." "Scientific View of Development" "Resolutely curbing blind investment and low-level redundant construction in some industries and regions is an important task for macro-control this year." Premier Wen Jiabao's government work The three sentences in the report were cited by the CEOs of China’s top three auto companies for the most frequent days.
In this crucial year of the year, at this important juncture, is the Chinese auto industry stepping on the accelerator or is it braking? Where should China's auto industry go? General Manager Miao Wei of Dongfeng Motor, Yan Yanfeng, General Manager of Changchun FAW, and Chen Hong, General Manager of Shanghai General Motors Co., Ltd. are the three representatives of the 10th National People's Congress. They can be described as benevolent and wise.
Miao Miao: Actively participate in the international auto industry to prepare for the "no covert fight." In China's auto companies, it is often to take out a part of their assets to carry out joint ventures. It is like taking out an arm and a leg to form a joint venture. Dongfeng’s joint venture is to All effective assets are taken out. In response, Miao Miao’s representative told reporters with deep feelings: “The reform of Dongfeng not only captured the timing of reorganization, but more importantly, it stimulated the value and price of the reorganization. Five years ago, the Dongfeng Company was not exposed to the pot, and for several months in a row. Under the circumstances of arrears of wages for employees, it is not equal to joint ventures, and joint ventures are also sales. The diversion and livelihood of more than 100,000 employees are even less secure. Now, Dongfeng decisively removes burdens at the timing when the Group’s benefits appear, and guarantees Workers were able to change jobs and relocations when food, clothing, food, food, and food are available.†Representative Miao Wei clearly recalled that when Dongfeng and Ford negotiated with each other in 1998, they only offered 200 million U.S. dollars, which was unacceptable to the Dongfeng people and eventually broke up. . The reason is that Dongfeng was in a predicament and negotiating bargaining chips. Shiyan bases and employees were also burdens that Ford did not want to accept. The good operating performance of Dongfeng in recent years has led it to take the initiative in negotiations. The joint venture with Nissan invested one billion U.S. dollars. Miao Wei’s representative said that although our efficiency has improved compared to the past, the situation is still very critical compared with the global auto giants – as the commitment of the Chinese government to join the World Trade Organization is honored, only a year later, the Dongfeng will have to Carry out unguarded battles with the world's largest car companies and even their Chinese allies. At this stage, not to mention Dongfeng, any Chinese company that does not have international cooperation will not be able to face this kind of competition directly. Dongfeng joint venture is an active behavior. It is not a failure to live or hope to solve the problem. It is an initiative to participate in the joint reorganization of the international automobile industry and seek greater development.
Yan Yanfeng: To endure loneliness for 20 years, “We need to endure loneliness for 20 years†is a famous statement made by Yan Yanfeng in the Chinese auto industry. This sentence includes Yan Fengfeng's "development concept" and "speed concept." As the cradle company of the development of China's automobile industry, FAW Group's family members Yan Fengfeng have gathered too much hope. His wish is: “Now the smallest foreign competitors are bigger than FAW. Under such a background, FAW needs to take the path of open cooperation and make full use of the international cooperation platform to improve itself and make FAW bigger and stronger as soon as possible.†Young The Yanyan Yanfeng added new vitality to the "old" FAW. On March 1, Hongqi Mingshi 04 officially went public. FAW Car related sources, FAW is developing a new national flag red flag new product, has a specific timetable for the listing, red flag brand new product will be invested in 1.8 million yuan in the FAW car to build a new base production. According to the reporter's understanding, the development of the new generation of red flag products is actually underway in secret. The new products will adopt a combination of independent development and international cooperation. Xinhongqi is a product with its own brand and unique Chinese characteristics. In this regard, the humility has always been laughable and does not answer. "FAW Group, the first car" is the new positioning of Yan Yanfeng to FAW, creating a national car brand of 100 billion yuan. FAW really has to live with loneliness for 20 years.
Chen Hong: Shanghai GM is developing a world-class vision in China. So far only one auto company has started selling its first product. It has sold more than 450,000 vehicles in just 5 years. This is Shanghai GM. Chen Hong said: “The reason why Buick has become a dominant brand with a large market size and consumer reputation is because Shanghai GM has been doing market-oriented work and has done a lot of work on Buick’s localization, leaving Shanghai GM to integrate internationally. The strength of the domestic resources and system support, Buick brand in China is just a symbol.†Chen Hong pointed out that Shanghai General Motors is not engaged in OEM production, nor is it copying and copying, but has always been dialectical and unified view of internationalization and local Through its rapid learning ability, it develops its own world-class vision, creatively integrates international and domestic resources, and strives to create an overall localized system competitiveness including marketing networks, engineering development, manufacturing, and supply chain, relying on this complete The competitiveness of the system supports the Buick brand, making Buick a strong local competitive brand.
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