BYD launched a large-scale public-broad electrification strategy in 2012: In China, China National Development Bank and the China Development Bank launched the "Zero car purchase, zero-cost, zero-emissions" urban bus electrification solution, which is the most likely to promote new The elimination of obstacles in the urban bus area of ​​energy vehicles and the smooth progress of promotion in Shenzhen, Tianjin, Yunnan, Wuhan, etc.; overseas, BYD's electric bus program is widely spread all over the world.
In just one week, BYD electric cars have even three cities. On December 5th, the pure electric bus K9 was officially delivered to the Belgian capital Brussels, which is known as the "European capital". On December 11, it signed a contract with the Bulgarian company Bulmineral. The two parties established the first European electric vehicle at a ratio of 50:50. The bus joint venture company; December 12th, Bogotá, Colombia, announced the formation of South America's first pure electric taxi team...... As of now, BYD electric cars have been in the Netherlands, Finland, Denmark, the United States, Canada, Uruguay, Spain, Belgium, Hungary, Colombia, Chile, Peru and other successful trial operation. In the first half of next year, in the streets of London, England, we will also see the BYD pure electric taxi e6.
After experiencing a series of twists and turns and negative events, BYD's difficult transition allowed people to see the unlimited potential and hope for its development. Prior to this, the industry had been skeptical about the profitability of its new energy vehicles and considered it a “suicide†to continue to invest heavily in the development of new energy vehicles in the traditional vehicle sector. After all, new energy vehicles still appear to be "castles in the air", especially BYD's dedication to pure electric vehicles. After several years of perseverance and hard work, BYD finally found the breakthrough of urban public transport and let the world see the results. This should be a painful process. Among the twists and turns, the pressure to find exports in the dark, I am afraid that only BYD Chairman Wang Chuanfu knows for himself.
Today's BYD should be considered as bottoming out. In addition to the achievements of new energy vehicles, BYD has also made progress in the past two years in the traditional vehicle sector. The improvement in quality has led to a drastic drop in the vehicle maintenance rate; full use of its advantages in the electronics field has been applied to the high-tech research and development of vehicles; the entire department has extended the entire vehicle warranty, etc. These measures have enabled BYD's sales to rebound. According to the data, in November, BYD L3 sold 10044 vehicles and Super Rui sold 10126 vehicles. Driven by the strength of the two models, BYD sold more than 50,000 vehicles in the month.
The author believes that BYD’s top priority is still branding, which is also the biggest short board. In its development process, BYD has at least missed two good opportunities for branding. Once was the owner of Warren Buffett, once working with Mercedes-Benz, who had a 126-year history. BYD's lack of confidence in dealing with these two incidents may be due to excessive negative news that made BYD at that time a bit worried and did not know how to seize the opportunity to reverse the tide in adversity. In any case, BYD has completed a transformation through the electric bus strategy.
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