In July, the Chinese automobile industry continued to be a major event. On July 1st, Dongfeng and Nissan’s joint venture “New Dongfeng†officially began operation; FAW and Baosteel fully cooperated; Sinotruk and VOLVO jointly formed China’s largest truck joint venture company. As the distribution center of Dongfeng Commercial Vehicle Parts, the distributor of Auto Parts in Shiyan Auto Parts City in China, I do not know whether it feels like a storm in the industry. In this regard, it is to meet difficulties, advancing with the times, be partial to safety, be content with being a party, and guarding a meager profit.
Since the beginning of this year, the cyclical pattern of the auto parts market has gradually been broken. It shows the overall market is in a weak and declining trend. In the past, the good season of sales season has ceased to exist, and there has been no undue hot flashes. The market price did not show any normal fluctuations and the overall market activity declined. In the current non-standard market environment in China, in the current situation of oversupply, it is impossible to completely avoid the dumping of goods and stockpiling. This is reflected in the volatile prices of the Shiyan Auto Parts Market. Although it damages the common interests of the manufacturers in the long run, it also increases the market activity to a certain extent, and also provides room for some dealers who rely on information to eat. Judging from the market situation this year, the smooth price has an abnormal taste. Is the degree of market operation standard of the manufacturer already able to control the market effectively? Isn't the distributor pressing the pressure of the manufacturers to change the previous marketing methods? There is reason to believe that in the market for many years, most manufacturers have accumulated some means and experience in controlling the market environment. Distributors are constantly adapting to the requirements of manufacturers, but this does not mean that the market environment will not be affected. Factors have changed. It can be said that at present, the entire Shiyan market is on the eve of a revolution. It is a comprehensive manifestation of factors such as channel disputes and changes in manufacturers and dealers.
Channel dispute
The social marketing network represented by distributors and the after-sales service network represented by Dongfeng's service stations have shown different trends in this competition in the past decade. In the early stage of the market economy, auto parts dealers took advantage of their flexible and flexible mechanisms to take advantage of the policy loopholes during the economic transition to gradually take advantage of the competition, and gradually forced a number of service stations with rigid mechanisms and slow response to be sold to the post-sale market. The funds and the sales network which are not sound but cover a wide range, the dealers are in the core position of the market access, have a greater right to speak in the market. Since 2000, with the continuous improvement of Dongfeng Company's reform efforts and the continuous rise of Dongfeng Group's overall strength, Dongfeng has been attaching greater importance to the after-sales service network and has begun to increase the efforts to rebuild the after-sales service system. By eliminating a number of state-owned service stations with obsolete mechanisms, the introduction of flexible and flexible private service stations, especially the introduction of a unified distribution policy, has strengthened the competitiveness of aftermarket parts operators and the rational return of the accessories market. Gradually regain lost ground and show a rising market share. The day of the dealer began to be sad.
Manufacturers change
In the early days of the market economy, manufacturers were unfamiliar with the market and had to rely on distributors to open up the market. With the continuous improvement of dealers' market capacity, the importance of manufacturers to distributors has been continuously increased, and this emphasis has reached an unprecedented height in the mid-1990s. Many manufacturers are basically relying on distributors to complete market share. occupied. However, with the constant exposure of dealers' own defects, such as poor management capability, small scale, wide market coverage but poor control, and unregulated marketing methods for pursuing profits, manufacturers have been very headaches and gradually began to rectify dealers. The market reconstruction projects such as the flattening of access roads have completed a series of changes from the pursuit of distributors to the pursuit of dealer quality.
Dealer change
After nearly a decade of development, Shiyan Auto Parts dealers faced a crossroads. After the auto parts industry enters the era of meager profits, many dealers are facing many pressures: Dongfeng's service network and pressure from the manufacturers' changes have prompted distributors to think about how the road ahead will go. The weak demand has led distributors to consider whether the business methods and means that they are accustomed to can adapt to future developments. From the growth history of Shiyan dealers, due to their respective advantages and conditions, they formed different types of dealers with different characteristics of concepts, information, and relationships. It has never been seen that dealers who can integrate ideas, information, and relationships will become mainstream in the market. At present, some distributors have taken the development road of industry and trade one after another, using their own channel advantages to launch their own brand of products, hoping to take the initiative in their own hands; some dealers began to get involved in other areas, gradually withdraw funds; some distribution The company cooperated with Dongfeng to build a service station and moved closer to Dongfeng.
All the above situations show that under the general trend of reorganization of the Chinese auto industry, Shiyan dealers are facing unprecedented crises and opportunities. Who can adapt to changes, insights, and timely actions, and who will be able to stand out in the new competitive landscape? Besieged and come to the fore. "Natural selection, survival of the fittest". The new distributors are gestating, and the strong ones will emerge. Let us wait and see! â–
View related topics: Shiyan Auto Parts Market Analysis
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