â—† Market weakness, sales fell sharply In January, China sold a total of 5728 loaders, which accounted for 80.77% of total sales, a decrease of 55.60% year-on-year. In January, it exported a total of 1364 loaders, which accounted for 19.23% of total sales, an increase of 11.17% year-on-year. , 39.38% lower than the previous month.
â—† Longgong performance was poor and market concentration declined. In January, the market share of the four first-line brands declined, and the loader market concentration eased, mainly due to the poor performance of Longgong.
Compared with the situation in 2011, Longgong performed the worst, the share dropped sharply, Liugong declined slightly, the market share of each brand further converged, and the competition became fiercer.
Among the second-tier brands, the share of Xugong Technology, Foton Lovol, Shandong Degong, Chenggong Kobelco and Changlin Stocks saw a slight increase in market share, and ShanGong’s market share declined slightly. Among all second-tier brands, XCMG has performed the most eye-catching and cannot be underestimated.
The market share of other companies has seen a slight increase.
â—† In the regional sales market, Shandong won the top spot in terms of regional sales. According to a survey conducted by the China Construction Machinery Business Network, in January 2012, sales in the Shandong region far exceeded that in other regions, with a total of 430 loaders sold; in Henan, a total of 350 units were sold. Ranked second; Shanxi, Shaanxi, and Jiangsu ranks three to five in turn, with sales of 309, 296, and 287 respectively. The top five provinces are Tianjin, Qinghai, Shanghai, Hainan, and Tibet, with sales of 96, 77, 56, 53, and 23 respectively.
◆ Strong demand from overseas markets, but it is difficult to hide the fact that the domestic market is in a weak position. In January, export sales of temporary workers ranked first, reaching 255 units, and the export market share was 18.70%. In terms of export growth rate, the export growth of many companies doubled. Among them, Shantui’s increase was as high as 174.29%.
The main export models in January were 5T and 3T products, similar to the domestic demand. Compared with the same period of last year, sales of 6-7t, 3t, and 5t products have increased significantly, and other tonnage products have declined to varying degrees.
In the shopping mall, I saw that most of the goods were packed in tinned boxes, not only the common food, gifts, stationery and tea cans, but also cosmetics and health products. The tinplate box is very hard and airtight among many packaging materials
1. Good mechanical function: compared with other packages, tin cans have much higher strength, good rigidity and are not easy to break. It can be used not only for small sales package, but also for large delivery package.
2. Excellent sealing performance: tinplate cans have better sealing performance than any other materials. They are gas resistant, moisture-proof, light proof, and taste proof. They are also reliable and can be maintained to the maximum limit.
3. Offset printing precision: the printing function of metal materials is far better than other materials; Logo, pictures, words, etc. are very delicate and mellow in printing, which can more effectively avoid the appearance of paint falling and color fading.
4. Different shapes: tin cans can be made into various shapes according to different needs, such as square cans, oval cans, round cans, horseshoe shaped, trapezoidal, octagonal, etc., which not only satisfies the packaging needs of different products, but also makes the packaging of tin cans more changed.
In addition to the above advantages, the more important thing is that tin cans are green and environment-friendly products, which can be quickly recycled after use.
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