On August 20th, "New Action 2014 (6th) China New Energy Vehicle Festival" was held at the Shanghai Automobile Museum. This year's event focused on the "Where are new energy vehicles?" and discussed the new energy vehicle consumption survey. The latest "New Energy Vehicle Consumer Survey Report" was released during the event. The report contains many concerns of consumers in purchasing new energy vehicles and expectations for the future market of new energy vehicles. The guests also passed the conclusions of the "New Energy Vehicle Consumer Survey Report" on new energy vehicles. The development prospects have been explored in depth.
Since 2011, as designated by the Ministry of Science and Technology, Shanghai has become China's only international demonstration city for electric vehicles. Jiading District has become China (Shanghai) International Demonstration Zone for Electric Vehicles. The daily operation of the International Demonstration Zone for Electric Vehicles is operated by Shanghai International Automobile City (Group). Limited company. After several years of development, a complete ecological structure integrating R&D, production, experience, sales and operation of electric vehicles has been established in the demonstration area, thus becoming the most vivid “model room†of China's new energy automobile industry. Promote the strategic responsibility of popularizing new energy vehicles to the whole society. As an important communication platform, the “New China New Energy Vehicle Festival†(hereinafter referred to as “New Chinaâ€) carries the unique appeal of demonstration operation in the region, tapping the most advanced electric vehicle culture in China and promoting it, thus appealing to the whole society. Focusing on the new energy vehicle business is an important feature that distinguishes the entire project from other new energy vehicle activities.
This event was fortunate to invite Ms. Li Yuan, deputy head of Jiading District, Shanghai, Ms. Zhi Min, Deputy Secretary General of China Automotive Industry Advisory Committee, Chairman of China Energy Automotive Communication Group, Mr. Li Qingwen, President of China Automotive News, Shanghai International Mr. Rong Wenwei, General Manager of Auto City (Group) Co., Ltd., Mr. Su Hui, Executive Vice President of China Automotive Logistics Association Tangshan Automobile Branch, Vice Chairman and Secretary General of China Automotive Talent Research Association, and Mr. Zhu Mingrong, Secretary General of Global Automotive Elite Organization Mr. Tang Haishan, Executive Deputy Secretary General of the China Automotive Talent Research Association and Deputy Secretary General of the Global Automotive Elite Organization, delivered a speech.
With the development of China's new energy automobile industry entering a new stage, with the industry's six-year "new move China", "Car Family" magazine as an observer, tightly turn the trend of the pulse industry to create a new focus. The "New Energy Vehicle Consumption Survey Report" released by the "Automobile Family" magazine has extracted 2,968 valid samples from 4,795 samples over a period of six months. The report launched a consumer survey on the purchase of new energy vehicles in the national consumer, including consumer awareness of new energy vehicles and their own demand for new energy vehicles. The report was systematically and carefully analyzed from the perspective of whether consumers have the intention to purchase new energy vehicles and the reasons for attracting consumers to purchase new energy vehicles. The report finally showed that 88.4% of the audience had an intention to purchase new energy vehicles, of which 56.5% of the car audience clearly stated that it was "very likely to buy" new energy vehicles. In this report, it was also found that "whether the government gives price subsidies when purchasing new energy vehicles" is the primary reason for considering the purchase of new energy vehicles. Secondly, "infrastructure supporting facilities such as gas stations, charging piles, etc." are also considered by consumers. This report marks that "New China" has entered a new era since the sixth year, and will closely follow the market consumption trend of China's new energy vehicles, and provide consumers with more reference to the industry and products.
BYD, Beiqi New Energy and Tesla have the highest voices in purchasing brand choices for new energy vehicles. Among them, they know that BYD accounts for 48.4% of consumers providing new energy vehicles, and Beiqi New Energy accounts for 41.9%, Tesla. Accounted for 37.5%, in the consumer purchase of new energy vehicle use factors (such as safety, cruising range, speed, performance, etc.), safety is the first, the number of selected people accounted for 74.5%, followed by cruising range (71.2 %), price (66.4%), speed and performance. It can be seen that the promotion of new energy vehicles depends on the promotion of national policies. On the other hand, automobile companies should also adjust products according to the most immediate needs of consumers in order to eliminate consumers' concerns. After the discussion of this event, China's new energy vehicle business is no longer on paper, but allows enterprises to truly understand the needs of consumers and integrate new energy vehicles into people's lives. Therefore, concerns about how to solve consumers' purchase of new energy vehicles have become the top priority of this event.
In terms of industry, the new 2014 (6th) China New Energy Automobile Festival also awarded 4 annual honorary awards. This ceremony was awarded to the “2014 New Movers†award by Tengshi Motor CEO Lian Yubo; awarded Jianghuai Automobile “2014†Newly promoted the company "Awards; awarded the "New Morning Innovation Brand" of BMW Brilliance" award; awarded BYD Qin "2014 New Technology Progress" award; awarded BMW i3 "2014 New Dynamic New Energy Vehicle" award.
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