The "One Belt and One Road" strategy is accelerating to the specific operational level. According to recent news reports, as a major event in foreign cooperation, the energy special plan has now been drafted and is in the process of soliciting comments and improvement. As the oil industry's downstream lubricants industry, since the release of the “Vision and Action to Promote the Silk Road Economic Belt and the 21st Century Maritime Silk Roadâ€, major brand manufacturers have adjusted to the new situation and policies. Focusing on the construction of the core area of ​​the Silk Road Economic Belt, we will take the “One Belt and One Road†new express train and actively promote the strategy of going out of our own branded products.
Lulu lubricants
As we all know, the importance of regional advantages in the Silk Road Economic Belt is self-evident. For the lubricant industry to take advantage of the new “One Belt and One Road†policy, the choice of location is also crucial for a company. As early as the beginning of Rotella founded, the company has implemented a far-sighted than the coastal strategy, now in Wuxi, Guangdong, Tianjin, three major coastal ports as a fulcrum to achieve Rotella at the core of the Yangtze River Delta, Pearl River Delta and Beijing-Tianjin As a large logistics distribution network for the reradiation center, it has continuously expanded its marketing radius and formed regional advantages in the same industry. It has expanded its business into the Asia Pacific and global markets and has become a force that the lubricant industry cannot ignore. According to statistics, the total output of Luluda's three major coastal ports is as high as 800,000 tons/year, accounting for 10% of the country's total output. Such large production capacity provides sales at major outlets, covering the most economical logistics in China. , Significant cost savings, so as to provide users with cost-effective products and services.
It is understood that in the construction of the market network, “Luluda Lubricants†listed silk roads and radiation outlets according to the route of the Silk Road, and classified them according to business models. The “One Belt and One Road†strategy has driven the development of the surrounding economy as a goal, and it has planned the distribution of dealers in the Silk Road area. Now we have direct sales service outlets in prefecture-level cities in 32 provinces and cities across the country. With the flexible and honest business model, the interests of operators have been developing steadily. We have a stable and growing customer base and broad prospects for development. The first-class, fast and convenient supply service guarantee in the same industry. In addition, with the implementation of the "One Belt and One Road" strategy, Luluda has successively promoted the development strategy to the west. In March of this year, the cooperation with Yili Huanrun Trading Co., Ltd. was established and a brand image store was established, which enabled Luluda's sales network to further penetrate into the Xinjiang region. In August, Luluda was invited to participate in the "Silk Road International Auto Trade Expo" opened at the China-Kazakh Horgos International Border Cooperation Center. With the help of the Ili region, which is connected to the Central Asia region via the Horgos Port, it will sell Luluda products to the west and even go out of the country to provide huge opportunities for exports to markets such as Central Asia to make it more internationalized. The expansion of the entire sales market extends to the brand's product mix and after-sales service, and actively promotes the formation of regional advantages in the same industry.
Luluda executives stated that Luluda Lubricants adheres to the “One Belt, One Road†open and inclusive economic cooperation initiative, based on economic cooperation and the main axis, actively deploys market network construction, and will firmly establish outstanding excellence. With its brand image, it constantly expands the content and customer base of the “Lulu Da†brand and makes it famous in the domestic lubricant industry.
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