According to the “2012 Q2 China PND Navigation (Map Investment) Market Quarterly Data Monitoring Report†recently published by the EnfoDesk Analysys think tank industry database, in the second quarter, Kay Rucker, NavInfo, and Ruitu Wanfang accounted for 65.7% and 12.4% respectively. 10.0% of the market share ranks top 3 in the Chinese PND navigation market. EnfoDesk Analysys think tank analysis believes that at present, products in the PND navigator market are similar in function, product duplication is too high, leading to market confusion, there is no clear boundary for users to select products. In terms of product features, it is impossible for users to make reasonable choices about the product, and the brand of the product and the brand of the map data become a standard for the user to select the product. Kay Lide relied on its long-term accumulation of channel advantages and its unique K-code system to accumulate a high reputation for the brand, making it a monopoly on the market all year round.
Comments: Serious homogenization of products, stagnation of functional innovation, resulting in low market attention, given the large market environment, channel advantages, brand advantages, word of mouth effects, etc. will play the biggest effect, so that leading companies continue Monopoly market, while the SME market share will continue to decline, leading to the formation of unhealthy competition in the market. Technological innovation and gaining market attention have become an important prerequisite for the development of this market.
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