In February, the overall B-Class market showed weakness. Passat returned to the top of the list

Affected by the Spring Festival holiday and sales "overdraft" in January, the joint-venture B-class vehicle market in February showed a weak overall state, and only three competing products sold over 10,000 yuan. Magotan, Passat and Accord, as last year’s sales “three-tier”, continued to maintain a steady state.

Passat was able to return to the sales top in February, with a slight surprise. Sales of 14,124 vehicles ranked second in cumulative sales in January-February. It is undeniable that this generation of Passat products has strong market competitiveness. On the one hand, it has created a sales record of 32,000 units in a single month; on the other hand, it is still capable of pressing the Accord at the end of the life cycle.

For the interpretation of sales in February, there is actually no need to be overestimated, because it is really a special month: On the one hand, for the company to obtain a "good starter", and in January as a complete sales month, its sales are obviously "overdraft"; on the other hand The arrival of the Spring Festival holiday in February and the purchase of cars or related formalities will certainly be greatly affected.

Because of this, in February, the sales volume of the industry came to an all-time low: According to the statistical data of the Federation of Travel Unions, the sales volume of narrow-minded passenger vehicles in China in February was 1,441,716, a year-on-year decrease of 0.5%, and the sedan market fell by nearly 2.7 percentage points. Call it "the worst-hit area."

In contrast, the joint-venture B-class market is even more distraught and the market as a whole is in a weak state. Only three competing products have sold over 10,000 yuan. There is no suspense, MAGOTAN, Passat and Accord, as last year's sales "the top three", continue to maintain a stable market performance.

Passat returns to the top of Camry's steady rhythm

The Passat was able to return to the top of the sales list in February, with a slight surprise. Sales of 14,124 vehicles, and cumulative sales in January-February lagging behind Magotan, ranked second. It is undeniable that this generation of Passat products has a relatively strong market competitiveness. On the one hand, it has created a sales record of 32,000 units in a single month. On the other hand, at the end of the life cycle, it still has the ability to beat the Accord and win the second place in the consumer market last year.

It is understood that the new generation of Passat is expected to be listed in the third quarter of this year, using some of the B8 technology, the design has a bold, new changes, fully borrowed from the coupe design. In addition, in terms of power, the new Passat is expected to increase its 1.5TSI engine configuration and further pull down the competition.

Looking at the performance of Japanese cars in the B-class market segment, the Accord appears to be one of the best, far behind the Tianqi and Camry "a few streets," not only long-term sales in the top three, but also at the end of last year on the Passat launched an onslaught, and finally regret Ranked third, sales growth is at a high level.

In contrast, Camry, who had undergone a new generation at the end of last year, once fell under the wind and even laughed at the "order impulse." Fortunately, since the beginning of the year, its performance has picked up. In the first two months, it sold a total of 19,232 vehicles. If you can maintain this "exciting effort", Camry is expected to slog in this year's "three."

Mondeo's continued sluggishness in Buick's "double jun"

In an interview, the deputy secretary-general of the China Association of Automobile Manufacturers, Jian Jianhua, stated that in 2018, the low growth of the automotive market in recent years was basically in line with expectations. In the high-end car market and the joint-venture B-class car market, the sales growth of some flagship models remained. To maintain a faster level, the market has shown a certain "polarization."

Economic Daily-China Economic Net reporter learned during the visit that the current market price of joint-venture B-class vehicles generally has a 17-20% discount, including some models such as Mingtu, Regal, and Mai Ruibao, and even more favorable price discounts. Big. Although as a consistent "hard-hit area", joint-venture B-class vehicles still have brand significance.

It is worth mentioning that the Ford brand's performance in the past two years has experienced a certain decline. Since the beginning of the year, Mondeo's performance has been sluggish. In January-February, a total of 10,217 vehicles were sold, compared to the average monthly level of 8,000 vehicles last year. Performance is unsatisfactory. The Buick "Double King" of the US Department of Vehicles - LaCrosse and Regal, its performance is placid. Although the models have been added to the models, some of them have been added, but they have not achieved satisfactory results.

In contrast, Mai Rui Bao and Mingtu in marketing, it is very important to emphasize the emphasis on younger labels, and the main brand of "new family" affection; In addition, the two vehicles are more cost-effective, especially the terminal price On the other hand, the concessions are great. Since the beginning of this year, the sales volume of Mai Ruibao has shown a decline, and the cumulative sales volume for the first half of the month in January-February ranked fourth, but it still seems to be incompetent compared with the same period of last year.