This year, the entire lighting and lighting market is very light, for many reasons, the rigid demand for shrinking and the intensified competition environment are the most direct reasons. In this context, market stifling is extremely fierce. It is inevitable that many enterprises and dealers will not survive; in this context, it is inevitable that manufacturers and dealers will try their best to find a way to live.
However, where is the road?
Is it a cheaper product? Under normal circumstances, low prices can temporarily win certain advantages. But at this stage everyone is playing a price war, so there is no effect. Even as it is because of constant self-injury, it will only accelerate its demise.
Is it a product with better quality and a more competitive appearance? Advantage products are certainly good, but they must be based on rigid requirements. There are no people in the market. How can there be business?
There is no need to create demand is the truth that everyone knows, but how to create demand is a very awkward place for most people. The product is already very good, the decoration is already very good, but what is the use of no customers coming in? This is the dilemma faced by the Changzhou Zouqu Boutique and Chengdu Shihua International.
Therefore, we need to introduce the customers, so that the front door is turned into a bustling, shoulder-to-shoulder.
How to attract people? Increased publicity is definitely the first choice. When you start to publicize, everyone starts to publicize. What do you do? Then you have to make a publicity that is different. When you are different, you can attract more people's attention, and you will win more than 10%. A lot of advertisements are telling others that they have this thing or this thing, but have not told others about this thing or what it means to him or something! Because only when there is great significance or benefit to others, others will pay close attention to it. Our propaganda is to find such a selling point.
Is it necessary to make a publicity that is different? That is not necessarily the case. You still have to find the needs of consumers. Only when they have their own needs, the deal becomes inevitable.
Only find the demand or not, you must also stimulate their needs, turn the dispensable demand into an inevitable demand, and turn the demand that may be tomorrow into today's or immediate needs.
The essence of competition is to change the existing pattern. To put it more clearly, it is to grab the share from other people's bowls. If you want to take the share and territory of others, you have to have a bigger advantage or a higher number of tricks than others.
Going back to the topic at the beginning, you have to create a bigger eyeball effect, even a sensational effect, you have to stimulate the consumer's desire, you have to grasp the consumer's heartstring, you have to get from the consumer wallet Take out their renminbi.
Therefore, good marketing is to capture the needs of consumers, seize it and become a reality of consumption. Therefore, in this weak market environment, cheap products and high-quality products are not watershed, and creating business flow is the most urgent task. To build a business flow, it is difficult to do it by relying solely on manufacturers, dealers or the market, and the forces of the three parties must work together. This is to warm up the group and work together to find a way. Any group or individual who is slow, neglected, and contemptuous of the cold will have to pay a heavy price at this stage, even disappearing from the market.
Therefore, manufacturers and businesses need to strengthen their ability to do business better than to increase product competitiveness and reduce profits. Compared with reducing rents, the market needs to cultivate people and business. To cultivate the flow of people and business, it is necessary to personalize the propaganda and activities together to form a powerful sensational effect and a huge interactive effect, which ultimately drives sales and forms a consumer trend.
Metallic Printed Wine Screwcaps
With the exquisite techniques, innovative crafts and large scale production line, Hicap Closrues provides clients with high quality packaging solutions and services,not only strengthening the anti counterfeiting function, but also make the whole packaging image to be more premium.
Wine Screwcaps
Hicap Closures Wine screwcaps have been adopted by leading wine manufacturers in many coutries due to the benefits they offer with respect to traditional corks: they have no impact on the organoleptic qualities of the wine, avoiding oxidation and the so-called `cork taint`.
The wine lasts longer over time and its delicate balance does not change when transported.
Hicap Closures screwcaps make the bottle easier to open and to re-seal, maintaining the quality and the taste of the wine for longer. The screwcaps can be personalised with a variety of decoration techniques to meet the customer`s brand and marketing requirements. size: 30x60, 31.5x 60, 25x43.
Hicap Closures is the world leader in the production of non-refillable closures and in anti-counterfeiting technologies, with 10 billion closures sold each year.
Technological innovation has provided spirits manufacturers with packaging solutions that make the counterfeiting of packaging increasingly difficult, enabling them to protect their brand image.
Current solutions encompass an infinite number of non-refillable pourers with different levels of protection; non-refillable valve systems and tamper-evident systems.
We are able to design totally customised closures in an infinite range of colours, shapes, sizes and materials to meet the needs of customers and to enhance brand image.
Size: 33x57, 33x47, 30x44,31.5x44, 28x18 etc.
Oil and Water Closures
Hicap Closures provides a diversified range of caps, both short and long, with pourers that have been specifically designed for the viscosity of the oil, with a view to enabling perfect pouring, as well as anti-drip devices to avoid the drips that could form when pouring is interrupted.
Size: 31.5x24 31.5x44...
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Yantai Hicap Closures Co., Ltd. , https://www.hicapclosure.com