China's Auto Market Recall in the First Half of 2011: Anxiety Becomes a Public Fact

In the first half of 2011, the auto market in China is a bit weak. From January to May, automobile production and sales completed 7,777,700 units and 7,791,200 vehicles, respectively, an increase of 3.19% and 4.06% year-on-year, respectively, an increase of 52.4 and 49.19 percentage points from the same period of last year. If growth is so weak, one carelessness may fall to the edge of negative growth. Under such circumstances, I believe that it will continue for some time. It will become an open fact that car companies become anxious.

The market is in a state of turmoil and the aftershocks of earthquakes have not yet arrived. The earthquake in Japan has had an endless impact on the automotive industry worldwide. Although many Japanese car companies are proposing that the previous level can be restored in August, the shortage of parts and components is not immediately resolved, and many models are still in line to purchase.

The bad news of the auto market followed: The state canceled the preferential policies for various kinds of cars and made the consumers hold the coins for purchase; The rising oil prices made the prospective owners discouraged; The deterioration of the city's traffic has driven a large number of people waiting to buy cars. The subway makes the auto market a bit weak...

However, there is no lack of good news in the crisis: the launch of many new cars still continues the fresh faces of the auto market, giving people hope. In addition to continuing to introduce more new models, the automakers are attracting more attention from consumers. It may be that they continue to do basic work in customer relations. (Qi Yaoqi)

The incident was full of trees, what the birds were, and the car was big. What weird things were all absurd. Some things can make you feel incredible, ridiculous, and even laugh! Some things make you puzzled. Some things make you angry and call out students who don't have time... Anyway, nowadays There are thousands of things in the car that can be used to sum up the oily poems that I have created myself: Worries and misgivings are hopefully spent, and when you spend it, there is no movement; when you hate the car, you will be empty after the autumn wind. (Che Guiyuan)

The most unbalanced: International auto companies' profits have greatly benefited from the global auto market recovery, and the international auto giants have achieved a good profit performance. Car manufacturers recently announced the financial report data for the first quarter of 2011. Eventually, General Motors won the most eye-catching results and became the most profitable car maker in the world in the first quarter of 2011. At the same time, it also set a profitability performance. US car prices also include Ford Motor Company. In addition, European and Korean automakers also performed well in the first quarter of this year.

In fact, the most profitable market for these international car companies is still in China. Some international big names joint ventures have strong profitability. Their performance directly supports the huge profits of international car companies. “In the wall, there is a flowering wall outside.” In China, the multinational giants have earned enough money in China but have shifted their profits abroad. This makes the Chinese people’s psychological feeling very unbalanced. (Che Guiyuan)

The most defensive: oil prices rising oil prices is normal, not rising as if the people are still not suited. Oil companies have such a high profit. Why do they increase oil prices? The person concerned of the National Development and Reform Commission explained that the increase in oil prices is also from the perspective of ensuring market supply.

The price of oil only rises and falls, and oil is much more valuable than stocks, gold, and grain. It is not an overstatement to say that it is the most defensive investment. Looking back at the NDRC's explanation, it is intriguing. (Che Guiyuan)

The most ridiculous: Huatai and Saab flash wedding flash away from Huatai and Saab announced on May 3 "flash marriage", the two sides signed a strategic partnership agreement in Beijing, announced that they will jointly produce and distribute Saab brand cars in Watson. However, on May 12, Spyker issued a statement unilaterally to terminate the cooperation agreement with Huatai. From flash marriage to flash, Huatai Motors and Saab spent only 12 days.

An analyst said that the deal between Huatai and Saab was not surprising at all. For Spyker, Huatai's conditions and the conditions he could satisfy were "too weak." If you look at the list of top 20 Chinese companies, you can't even find the name of Huatai. Spyker hopes to find a "stronger" to save his destiny, and in China there will be a good "object" to be found. Huatai, it may have seen the current predicament, far from being able to "bear" it, so it chose to give up. (Che Guiyuan)

The most depressing: the decline in auto sales Since the beginning of this year, the auto market has almost no signs of getting better. As a result, many media have asked automobile executives early on whether they will grow negative this year. This is also the most depressing thing for major manufacturers and distributors.

The withdrawal of financial subsidies to promote the auto market is considered to be the primary factor that slows down market growth. In addition, real estate continues to be repressed, monetary tightening, oil prices spurt, and the weak auto market may continue. People couldn’t imagine that after experiencing the trough of 2008, how good the auto market would end so soon. Is it that the auto market has to rely on stimuli to rejuvenate? (Qi Yaoqi)

The most shocking: Japan's earthquake caused the global supply chain to be strained by the Great Japan Earthquake. It was a tragedy for the society and a disaster for automobiles and other industries. The supply chain of the three major automobile companies in Japan suffered major setbacks and the global automotive industry chain was also affected. Relatively speaking, the American cars and Korean cars have good development opportunities, while the German car has further expanded its production capacity to meet the increasing demand in the market. It is still a long time before Japan’s car companies are completely out of the shadows. (Qi Yaoqi)

Most Striking: Car Dealership Group Flocked to List On January 14th, the huge automaker IPO went public and became the first car dealer to be listed on the A-share market this year. According to sources, there are currently at least twenty or thirty distributor groups that have a clear listing plan, and the automobile circulation industry will have a number of listed companies in the next three years.

The shortage of funds is becoming one of the most important factors restricting the development of automobile dealers. Despite the sluggish market, the production plans of various manufacturers are still active, and the output of some independent brand auto manufacturers appears even more abundant. The increase in production capacity of the manufacturers will inevitably require dealers to increase their sales capabilities while also having stronger inventory capacity.

For automobile 4S stores, which rely primarily on financing from banks and auto companies, the monetary tightening has undoubtedly increased the difficulty of developing their business. Many dealers can only choose to market this herb to ease the current pain. (Qi Yaoqi)

The most bad: Kumho Tires Kumho is not the first time it has been complained and exposed. Kumho Tire, widely used as a car manufacturer, is actually overdosed with back-grade rubber, which is one of the blockbusters thrown at the 3-15th party this year.

The issue of Kumho Tires will not be an end. Maybe it is just the beginning. Kumho may not be the worst quality, but it is certainly a very bad representative. In addition, the incident sounded an alarm: The attitude towards consumers directly determines the survival of the company. (Qi Yaoqi)

The busiest: the high level of the car companies jumped into the busy car industry marketing tiger Sun Xiaodong to the Peugeot Citroen Group; as the pioneer of Lexus business in China, the deputy general manager of Toyota China Ceng Lintang has attracted attention from the outside world; served as a public since 2005 Hu Bo, the marketing director of automotive brands in China, was promoted to the position of Executive Vice President of Land Rover China. In addition to the above celebrities, there are more large and small resignations or higher levels of auto companies. The change of one person involves more variables of latecomers. The reason why people care about their stay is actually to pay attention to this corporate strategy change.

The models listed this year may not be as dense and diverse as in previous years, but there is still no shortage of heavyweight models. Among them, the most striking ones were the new Sonata of Hyundai and Kia (configured by the gallery reputation forum) and the K5 two large and medium-sized cars, followed by Shanghai Volkswagen’s “new Passat (configuration gallery reputation forum)”, while the new generation of luxury cars Audi A8L (Configuration Gallery Word of Mouth Forum) is also eye-catching. As for the Japanese cars, they are still unsatisfied and are basically small remodel models.

With the increasingly fierce competition and the homogenization of the models, it is impossible to think of a model that has been responding to all kinds of demands. Even the design of a model that makes people love at first sight is becoming increasingly rare. In this respect, the efforts of the Korean car are evident.