Chery Forklift Wang Daorong: Technology Creates Quality

Wang told us that the Chery forklift is one of the important plates of Chery Heavy Industry. Chery's involvement in the forklift manufacturing industry is not due to temporary whim. Therefore, it also has enough confidence that the forklift sector will become bigger and stronger under the support of the Group. As is known to all, the overall sales of the forklift market in the first half of this year showed a declining trend, while Chery’s forklifts increased by more than 30% year-on-year. By the end of July, it had completed 52% of the 2012 annual sales target. During the cooling period of the forklift market, Chery realized the "blowout" growth rate in 2011, which could not be simply attributed to the late arrival of the market and the relatively small base of the previous year. At the beginning of this year, after a series of market research and planning, Chery forklifts held the “3·15 National Tour Promotion”. This activity has greatly enhanced the brand recognition and acceptance of Chery forklift trucks, enabling more people to have a more intuitive understanding of the product advantages of Chery Forklift trucks and at the same time greatly boosting sales. Wang said that the 3rd, 4th, and 5th months of each year are the sales season of forklift trucks, and are often the key to determining sales performance for the whole year. Through this event, Chery not only sold hundreds of forklift trucks, but also reached cooperation with some agents with a wait-and-see attitude, and received very good market expectations.

General Wang introduced that Chery forklifts have three major marketing resources. First of all, the annual demand for forklift trucks of the Chery Group is huge, and this year it will increase to more than 800; in addition, the development momentum of Chery has attracted many companies to successfully carry the Chery platform through acquisition and reorganization. These companies will purchase a large number of Chery forklifts; Thirdly, Chery Forklift has an overseas division that specializes in marketing forklift trucks. The wealth of customer resources it has allows Chery trucks to be exported to many countries around the world, and at the same time enjoy the country's preferential tax rebate policy. Therefore, Chery has opened up overseas markets. Also full of confidence. It is understood that with the efforts of this lean team, Chery’s forklift trucks exported more than 1,000 units in the first half of the year.

Currently, Chery's full range of forklift trucks are widely used in various fields, including Sinopec, Pudong Airport, Dalian Port, Chery Automobile, Andre Logistics, etc., which are familiar to the people. General Manager Wang told us that Chery plans to fully integrate major customer resources in the next step and use the advantages of the Group to drive overall sales. At the same time, under the sales model of “agent-based, direct sales-assisted”, it strives to form 200 effective sales outlets at the end of the year and expand Chery. Forklift brand awareness.

Wang said that in recent years, the sales volume of forklift trucks in the Chinese market has been huge, and its proportion in Asia and the world market has increased year by year. It is believed that the cooling down in 2012 is only temporary, and that there will be huge space for development in the next 10 years with unlimited potential.

We felt the strength and majesty of our company in the new factory building of Chery's forklift. We also witnessed the development of Chery's forklift all along the way and gradually and steadily. Chery's forklift entered a brand-new stage of development in 2012, continuously accumulating experience and accumulating strength. We believe that in the future she will move toward one goal after another and become the leading brand in the field of logistics equipment in China and the world.