"The Chinese market is the key to Caterpillar's success. China's strong economic strength has brought us tremendous business opportunities." Oebherman, who served as Caterpillar CEO for the first time, recently told reporters in Beijing, "The company is in China. There are 3 R&D centers and 11 construction machinery manufacturing companies. Caterpillar will further increase its efforts to strengthen cooperation in mechanical remanufacturing and other aspects.
Caterpillar's global sales reached US$32.4 billion in 2009 and ranked 229th in Fortune Global 500. About 5% of the company's revenue comes from the Chinese market. The company's management attaches great importance to the development of the Chinese market. Oebherman was elected CEO of the company on July 1, 2010. He chose China for the first time after his new performance, accompanied by executives such as Rialvin, the company's president, which is enough to explain Caterpillar. The importance attached to the development of cooperation with China. Oebherman’s one-week visit to China will have extensive contact with Chinese customers and seek new opportunities for cooperation. He told reporters that the company recently formulated a development plan for the year 2020, involving eight measures, one of which is specifically aimed at the Chinese market. He said that Caterpillar regards China as the second hometown of the company and China’s importance in Caterpillar’s ​​global strategy is increasingly prominent. In the near future, the company will arrange for 20 company executives to work in Asia including China. This includes moving the office of the company’s president Rilavin to Hong Kong, China, to conduct business guidance nearby.
It is reported that Caterpillar's business model in the Chinese market is almost comprehensive, involving product development, production, financing lease, marketing, training, logistics and remanufacturing, and its product line includes hydraulic excavators, compactors, Various construction machinery such as diesel engines, crawlers, power levelers and wheel loaders. In the future, the company will conduct large-scale investment in the Chinese market, increase research and development efforts, expand equipment production capabilities, improve services, and in particular strengthen cooperation in machinery remanufacturing.
Mechanical remanufacturing is a high-end recycling method. It uses high-tech means to remanufacture parts of mechanical products that have expired or have been used at a relatively low cost, making the quality, durability, and performance comparable to new ones. The status of the product. Caterpillar is the world leader in the remanufacturing of construction machinery and has nearly 40 years of mechanical remanufacturing business experience. The selection of the remanufacturing business as a key component of cooperation with China is the result of the company’s careful consideration. Those familiar with construction machinery know that the remanufacturing business is the fastest growing part of Caterpillar's business, and it is also a very profitable business of the company. Even during the international financial crisis, the company’s sales revenue is sharp. Nearly 40%, while the remanufacturing business still maintains a profit record. Industry experts believe that the remanufacturing of machinery can reduce waste emissions and energy consumption, reduce the demand for raw materials needed to manufacture new components, and promote the sustainable development of the environment. This is in line with the needs of the times and represents the direction of development in the industry. Caterpillar's remanufacturing business not only targets the company's products, but also provides remanufacturing services to companies in other industries such as automobiles, railway locomotives, and marine engines. Caterpillar has signed a letter of intent with the China Development and Reform Commission to provide expertise to support China's development of the remanufacturing industry, and set up a joint working group on remanufacturing projects to promote further cooperation between the two sides. In order to support Chinese customers and agents as well as other customers in the Asia Pacific region, Caterpillar established a regional remanufacturing center in Shanghai Lingang Industrial Zone. Last year, the company established successively for end consumers in Shunde and Chengdu. Make recovery points. Recently, Caterpillar also signed an agreement with Guangxi Yuchai to form a joint venture to provide remanufacturing services. Caterpillar is optimistic about its cooperation with China in the machinery remanufacturing business.
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