Meng Yonghui
Waiting is one of the main ways and means for people to look at new technologies. Waiting is also a major obstacle and an obstacle to the loss of intimate contact with new technologies.
Waiting is one of the main ways and means for people to look at new technologies. Waiting is also a major obstacle and an obstacle to the loss of intimate contact with new technologies. The same holds true for VR's perception and understanding that nearly all industries want to take advantage of it to bring unprecedented change to users before the advent of VR technology. And until VR technology really emerges and grows fast, people seem to lack a clear direction about how it will evolve.
It is precisely because of this reason, we will not only grab the red envelopes with Tencent and Ali launched the game, the VR technology does not have many bright spots for the application. Is VR technology really as fast as the foal pass, quickly dissipate it? Is VR technology so hurried over? This is not the case.
Silence only to save more energy
Mr. Lu Xun once said that no longer broke out in silence and perished in silence. This also applies to VR technology, because after a short period of hot, VR technology back into silence. Perhaps only those who truly participate in the VR technology really understand this rollercoaster-like feeling from peak to bottom, and perhaps only those people who have a true belief in VR technology will know that VR technology is going to happen The main reason.
The search for new technologies has already begun, because technology is always the ultimate driver of VR. Although many VR technology startups are caught up in a silent development, it does not mean they have lost faith and hope in VR technology. The reason why now will be quiet, mainly because everyone is immersed in exploring new technologies, there is no time to take into account the voice of the market, unable to promptly sound in the market to prove their existence.
Only those who really understand VR know why VR is now in silence. By combing the development of VR, we may be able to find some basic context of development. In short, the emergence and development of VR technology has experienced three ups and downs, the first in the 1960s, this era is mainly the emergence of VR technology principles, the second is in the 1990s, this era is mainly VR technology wants Commercial exploration, but because of the technical conditions of that era have not yet reached the level of development to match the VR, so this is the commercial exploration basically ended in failure; the third is now, strictly speaking, is now in the VR technology Early, mainly with Facebook 200 billion acquisition of Oculus as the main symbol.
It is interesting to note that the origins of the first craze and the second craze are both due to the new concept of VR. The first craze was due to the fact that scientists have established the scientific rationale for VR and the basic structure of optics. It is precisely because of this new concept that the first VR system in history will emerge, followed by the head of the VR Monitor and helmet position tracking system.
The second craze was Jaron Lanier's first concept of Virtual Reality in 1989. It can be argued that the concept is truly VR, a simple attempt to commercialize something that could be used to commercialize it. It is under the guidance of this concept, we saw a device called "Virtuality 1000CS" appeared in the consumer market. Unfortunately, this new device has not really opened the market to the market because of its clumsy look, a single function, and expensive prices that eventually led to the commercialization of VR technology.
The third wave of boom came in the two years between 2015 and 2016 when Facebook acquired VR technology at a high price and the VR technology began to appear in various fields. VR technology in various forms continue to appear in people's lives, so that people began to re-think this has been generated for nearly 60 years of things. What is worth noting is that there is not a relatively new concept and definition of this craze. People just saw the possibility of VR technology developing in the future.
By reviewing the boom in VR technology, we can see that VR technology has embarked on a path of technological leadership since it began to emerge, despite the many difficulties and problems encountered with it, and even the difficulty of commercialization Realize the dilemma, but always did not stop the VR technology courageously move forward in the road. Therefore, although the current VR technology is not too much external voice, but we can not conclude that the development of VR technology has fallen into silence. VR exploration of the technology from the day it was born did not stop in the increasingly influential people in the technology today, VR technology will not stop, it will move in a more assured direction.
Exploration of the business model has not stopped, commercialization is the real road to the future development of VR technology. One of the important things about whether a thing has a market value is whether it can really be commercialized. Regarding the commercialization of VR, we also need to have a comprehensive understanding of the possibility of VR commercialization.
For the commercialization of VR, one of the most important points is also very old point is its hardware trading. The reason why this will be regarded as the main direction of the commercialization of VR is mainly because the VR technology or ultimately to fall on the hardware. If the development of VR technology can further reduce the size of the VR equipment and the price of the equipment is going down, we can conclude that VR hardware will become an indispensable piece of smart hardware in every household. At present, there are mainly star products such as Oculus, Magic Leap and HoloLens on the market for sale in the VR hardware market. If the VR device can become an essential product like a mobile phone, its future will be realized by means of this business model Method will play a more powerful role.
VR commercialization of the second model is the application of VR technology to people's daily lives and consumption among them, through the application of VR technology to enhance the user's consumer experience. In such a business model, VR will no longer face consumers, but one after another business, businesses through this VR technology applied to their own product display, the process of buying and selling goods to attract consumers, which So that all consumer behavior habits are concentrated in the VR technology, so that VR technology truly become part of people's lives, so VR technology has more possibilities for realization.
VR commercialization of the third model is the content of VR hardware carrying capacity. By putting a lot of content all in VR hardware, VR becomes a content distribution center and bearer center, giving VR a similar role as today's eCommerce platform.
VR business model which kind of good, what kind of bad and not a conclusion, but one thing to confirm is that the possibility of commercialization of VR technology is far more than the first boom and the second boom Come to fierce, because the market conditions now have the possibility of VR technology commercialization, people's lives after the transformation of Internet technology has basically been migrated to the Internet.
At present, VR technology is precisely in the exploration and commercialization of the key period of exploration, the silence of this period represents the profound changes in the development of VR technology, and in this changing context, we have to do exactly To create a concept to lead the VR technology round of development, the concept if, as the previous two, then we can conclude that the real advent of the VR era will no longer be a dream.
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