Analysis of the Transformation of Construction Machinery Industry in China

Since the second half of 2013, the construction machinery industry in China has shown signs of recovery, and the decline in the sales volume of construction machinery has gradually narrowed. In the past few months, both the construction machinery industry and the entire society have had several A major event took place, first of all, in the mid-October of the construction machinery industry BICES2013 exhibition held, there is the party's 18th Central Committee of the Third Plenary Session and the Central Economic Work Conference held, they all conveyed the country's determination to continue to strengthen the infrastructure.

The above information is undoubtedly an intrepid for industry personnel of construction machinery. In terms of China's construction machinery industry, the biggest dilemma is how to transform and upgrade and find a way out. Actually, the author has analyzed the transformation of China's construction machinery in the current situation in several articles "China Construction Machinery Urgently Needs Transformation and Sustainable Development for Smart Upgrades" and "Talking about the Countermeasures of China Construction Machinery under the Current Situation". The direction of the upgrade. Today, in this article, the author will use actual cases to demonstrate the transformation and upgrading of construction machinery.

The author still insists on the consistent view that for the small-sized enterprises in the construction machinery industry, they are the gaps between the competitions of many large and medium-sized enterprises. Their production scale and number of employees are not large, and the types of products are not It is as robust as a large-scale enterprise, but the standpoint of these products lies in the advantage of differentiation. After all, even a large-scale enterprise's products cannot completely cover all construction landforms. Just as at the BICES 2013 show, the relevant person in charge of Jingcheng Tiger and Chongqing Qinniu told reporters that their rotary drilling and wheel excavator products rely on differentiated positioning to win. In the face of the industry's current trend of decline, small companies do not have to digest as much inventory as large and medium-sized companies. What they need to do is continue to upgrade their product technology content, maximize the advantages of differentiated products in the market, and strengthen This is their correct response to their own service capabilities.

For large and medium-sized enterprises in those industries, taking the road of transformation and upgrading is the only way to go to inventory. Take Zoomlion, one of the leading enterprises of construction machinery in China as an example, the core of its business is mainly concrete machinery and lifting machinery. On its concrete machinery plate, Zoomlion has basically covered concrete. Machinery at all levels of the market. Zoomlion's 101-meter carbon fiber boom pump truck is the highest representative of China's concrete machinery industry. In addition, Zoomlion's pump trucks, mixers, and on-board pump products have basically covered the entire series.

In June 2012, Zoomlion 4x2 HLSE270 Environmental Mixing Building was officially put into trial operation with a construction noise of 50 decibels, which is equivalent to the noise decibel amount in urban residential areas, achieving low noise and environmental protection standards, dust and sewage discharge. It is also lower than the national comprehensive discharge standard. The output of conveyed concrete per hour is equivalent to 3 times that of ordinary mixing plants. It has low operating costs, high production efficiency, and environmental protection and energy saving. It has won high praise from employees of Chongqing Tianzhu Cement Group. Different from other mixing towers, a central control room centralized control is set up between the two main buildings of this eco-friendly mixing tower, and the control system, ERP production management system, and GPS vehicle dispatching system are seamlessly integrated to achieve multi-line centralized operations. Equipment, vehicles, personnel, production, contracts and other resources are fully managed.

In April 2013, Zoomlion's newly developed continuous-stage concrete mixing plant was officially put into operation at Guizhou Chengshangcheng Concrete Co., Ltd. This is a set of concrete solutions for the manufacture of concrete. According to the function, it can be divided into three major parts: the sand and stone shaping system, the aggregate conveying system, and the stirring system. The core technology is to regulate the grain shape of sandstone aggregates through advanced process equipment, reduce the void ratio between aggregates, and achieve the maximum compactness of concrete while reducing the amount of cement binder. In simple terms, like the soil in pots, the tighter the pressure, the less water that can be infiltrated and the higher the intensity. In addition, Zoomlion's continuous-stage mixing plant uses upstairs ingredients and separate weighing forms to shorten the time for measuring and transporting aggregates. At the same time, the second-input feeding method is used to input cement and sand first. Water, admixture, after a few seconds of short-term stirring, and then into the aggregate grain, so that without affecting the mixing time under the premise of effectively improve the concrete homogeneity. As a representative of the media, the author participated in the launching ceremony of the product. The production of this set of products can provide high-quality rail projects with high quality and stable concrete.

At the 4th Pan-Pearl River Delta Cement Summit in 2013, Zoomlion was the representative of the company and brought the “Blazer” series of concrete concrete equipment to the public eye. Zoomlion's "Blazer" series of complete sets of equipment is mainly used for the construction of small-scale buildings in townships and villages, with broad prospects. At present, the rural market is currently using cement in an unorganized and primitive state. This extensive use method can cause serious environmental pollution, and more importantly, the quality of concrete cannot be guaranteed. The emergence of "Blazer" products can solve the problems of new rural construction.

This shows that Zoomlion’s products have achieved full coverage at all levels of the market, which is the success of Zoomlion.

In fact, in addition to Zoomlion, the multifaceted nature of many large foreign construction machinery companies is also the focus of Chinese corporate learning. Like Caterpillar, the giant of the world's construction machinery industry, this "giant" company known for its production of excavators is involved in outdoor apparel, and it focuses on fashion and durability. In 2013, Caterpillar also introduced an Android smart phone, known as the most rugged mobile phone, with a full range of engineering machinery. Liebherr, which is as good as Caterpillar in the industry, is also a model for diversification. Liebherr's various construction machinery products occupy important markets all over the world, especially its crane products are world famous. In addition to the construction machinery industry, Liebherr has its own place in home appliances, aerospace and other industries.

In the case of Japanese and Korean companies near China, many large-scale group companies also operate in various fields. Japanese construction machinery manufacturer Hitachi is also committed to R&D and production of home appliances, computer products, semiconductors, etc., and Doosan Group, a superior group company of Doosan Infracore from South Korea, is the world’s number one desalination plant. In addition, Doosan Group is involved in nuclear power equipment, cultural businesses, and financial businesses. In the field of construction machinery, Doosan also has a number of production lines covering large and medium-sized excavators, small diggers, loaders, engines, Bobcat small machines, forklifts, and hydraulics.

To sum up, at present, construction machinery companies must take the road of transformation and development, especially for large-scale enterprises, the coverage of various levels of markets and multi-disciplinary operations are worth learning from.